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5: WES|005|The Ins and Outs of Building your Caribbean Brand for Export

If you’re looking to export your products or services having the right brand identity is key to standing out in a crowded market.  In today’s episode we’ll be speaking to branding experts Brand 42 about the key principles of branding and how to build your brand.  We’ll also meet two Caribbean business owners who’ve put these principles in to practice.

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