Airbnb has launched a partnership with the Caribbean Tourism Organization (CTO) that features a marketing campaign highlighting the Airbnb properties in 18 CTO member countries.
The campaign will include a series of email newsletters and a landing page on Airbnb’s website with descriptions and nightly rates at the Airbnb homes, cottages, apartments, villas, inns and condominium units in each of the 18 islands.
Each country listing will include the destination’s health and safety protocols as well as a link to the country’s tourism website.
In return, Airbnb will share data with the CTO, including travel trends that would help the CTO shape its marketing plans during the Covid recovery period.
“With the Caribbean continuing to reopen, we’re helping to usher in the safe return of travel to this region by shining a light on the many places to see and things to do,” said Carlos Munoz, Airbnb’s policy manager for Central America and the Caribbean.
“We’re excited to promote the important economic impact driven by hosting on Airbnb,” he said.
The partnership is one of the initiatives in the CTO’s ongoing program to help its members rebuild tourism in their destinations, according to Neil Walters, its acting secretary general.
The Airbnb partnership “will provide our members with a platform to showcase their destinations while highlighting the health and safety measures each has implemented to ensure our visitors enjoy a safe Caribbean experience during this time,” Walters said.